Online sales for digital products generate billions of dollars annually. Private Label Rights or PLR offer an easy way for anyone to start a side hustle selling digital products, generating leads, creating content and more.
What is PLR?
Private Label Rights is a license that allows you to resell digital products for your own business or side hustle. These digital products can include e-books, spreadsheets, videos, audio files and more. There are many ways you can use PLR to help grow your online business or side hustle.
How to use PLR in Your Side Hustle Business
Disclaimer:
The first step in using PLR is understanding the license rights you have with your specific product. Some digital products are sold as Resell Rights Only or Master Resale Rights. Be sure to read the license file to understand what you can and cannot do with your digital product
PLR for Lead Generation
Having an email list of qualified leads is one of the most valuable assets a business can have. Offering a digital product in exchange for a customer email is a great way to grow your email list, improve return on ad spend and increase organic conversion rates.
Attention is a precious commodity on the internet and many of your website visitors may never return to your site once they leave.
When it comes to paid advertising or PPC, collecting emails is even more important. This can mean the difference between a profit and loss on an advertising campaign.
PLR for Email Marketing
Disclaimer: Sending out unsolicited emails collected from unreputable sources may be against the law and could get your email autoresponder account banned. You want to build a list of qualified leads you collected yourself.
The size and quality of your email list will have a direct impact on the amount of profit you are able to generate. This is a basic principle of marketing, the larger the audience, the more potential for sales.
Once you have started to build an email list the next step will be actually sending out emails.
First you will need an email autoresponder for sending out mass emails to your list.
In your emails you can use PLR for informational content related to your niche, or link to other affiliate products to earn money.
Rebranding PLR
Search engines are constantly crawling the web looking for new content. Some of the PLR products online have been used for years. When these algorithms detect duplicate content, this can cause a post not to rank.
This is why it’s important to make your PLR product your own, and rewrite some content.
One of the easiest ways to systematically do this is by using the basic PLR outline.
Creating an outline is often a source of writer’s block. Once there is an outline, it then becomes a process of constructing content onto the existing structure. By making the PLR product your own you will avoid being flagged as duplicate content and you will reap the benefits.
PLR Hustle
One of the best things about PLR is your ability to sell your own digital products for 100% profit. Commissions on physical products like Amazon are typically low, often 5%.
If you are willing to put in a little extra time and effort, you can turn a PLR product into an e-book you can sell on Amazon or other platforms.
Best PLR Sites of 2022
There is an abundance of digital products being sold as PLR. Many of these products are old, outdated, or poor quality. It’s important to make sure you’re getting a quality product at a good detail.
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